TikTok is introducing a updated setting that enables them to cut down on the amount of AI-created videos appearing in their streams. This step comes as the platform announced that it now features in excess of 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global launch. This shift coincides with a increase in AI content, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, including AI artwork to informative clips, and we aim to give people the power to see more or less of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform announced that there are currently over a billion videos on its network identified as made with AI. In total, in excess of 100 m media items are added to the service each day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI content they view by accessing the content preference option in the application and selecting “AI-generated content”. Additional categories that currently be adjusted under the setting include current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines require creators to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.
In addition, the app will from now on apply an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar AI literacy fund for professionals and organizations to produce learning resources about using AI responsibly. This program will support charitable organizations dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid controversy over proposals to lay off a large number of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its trust and safety team in London, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that people-led review would continue to be important, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. The platform stated a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
